Hey, I’m Anton Bekenkamp 👋
I can help your business grow with Google Ads.

I partner directly with business owners and marketing teams to grow through structured, data-driven Google Ads strategies that generate leads, sales, and long-term growth.

Hey, I’m Anton Bekenkamp 👋
I can help your business grow with Google Ads.

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Specialized in Google Ads and conversion tracking, backed by broad knowledge of digital marketing.
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Personal relationships matter. I value open, honest collaboration and prefer working closely on your business.
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Data-driven by default. I rely on clear data, strong measurement, and AI-driven optimizations to drive performance.
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Tool-savvy to boost performance. I'm experienced with tools like Google Tag Manager, Google Analytics, Channable, Zapier, Cookiebot, WordPress, Wix, Taggrs and Unbounce — and I use them to get the most out of your campaigns.
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Always up to date. I stay on top of the latest trends, tactics, and updates in Google Ads and digital marketing, so you don’t have to.

My background

I am a freelance digital marketing specialist based in Amsterdam, The Netherlands. I’ve been fascinated by technology, entrepreneurship, and marketing since I was young. After earning my Master’s in Corporate Communication in 2017, I started my career at Swapfiets, a fast-growing micro-mobility scale-up. During my time there, I gained hands-on experience across almost every area of digital marketing.

I started as a content marketeer and later transitioned into performance marketing, running campaigns across Google Ads, Meta and more. I played a key role in helping grow the business from 10,000 to 260,000 customers across 9 countries.

In 2021, I launched Label Digital to work directly with ambitious entrepreneurs and marketing teams. I use my experience, network, and data-driven mindset to help businesses grow with smart, performance-led strategies.

In my free time, I enjoy cooking and exploring new food hotspots. I’m also passionate about Formula 1 and never miss a race weekend.

Losing sleep over questions like these? I’ve got you.

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I want to increase leads or sales with Google Ads, but where do I start?

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My Google Ads campaigns aren’t hitting KPIs, what can I do differently?

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My Google Ads are successful, but how can I scale up effectively?

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Is my conversion tracking fully optimized to measure ROI accurately?

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I want to raise brand awareness via Google Ads. Which strategy works?

Step-by-Step Approach to Success

I personally overhaul your entire Google Ads ecosystem for long-term, measurable growth.

Roadmap to results

Every project starts with a clear plan. I don’t just launch campaigns and hope for the best. I work through a structured, 4-phase process that aligns Google Ads with your business goals. The process is designed end to end: strategy, tracking, and execution. Each step is focused on performance and lays the groundwork for scalable growth.

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1. Deep Dive & Strategy

We kick things off with a full account audit and a strategy session to align Google Ads with your offer, budget, goals, and overall business strategy.
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2. Research and planning

This is where we build the foundation. From keyword and competitor research to crafting ads, building landing pages, and setting up conversion tracking.
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3. Campaign launch

After all preparation is done, the campaigns go live. I monitor performance closely, let the data roll in, and make early optimizations based on what’s working.
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4. Optimizations and testing

We create a clear roadmap for the months ahead, including A/B testing, new tactics, and ongoing improvements. I continue optimizing and scale what works.

What others say

"Anton is someone you can absolutely rely on, and who is always three steps ahead. His reporting is of a high standard, as is his expertise."

Daphne Boskma
Head of Brand & Marketing, Goodzo

"Anton is a great person to work with, highly knowledgeable, proactive as an advisor, creative, and a skilled online strategist."

Gert van Exel
Partner & Interim Marketeer, Welectric

"It was very helpful to talk to someone who clearly knows what he's talking about. The analyses were very insightful and provided us with valuable insights."

Jowi Janssen
Marketing Manager, ExamenOverzicht

"The Google Ads services have had a super positive impact on our paid ads. I have only positive words to share and would recommend their services"

Christian Hahn
Digital Team Lead, Trackman

"Their contributions have been a key part to our growth and has made it possible to very quickly become a serious player in our market."

Rogier van Witzenburg
Owner, Beryl Media

Get in touch with me to discover how I can help your business.

Get in touch to grow your business with Google Ads.

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Free quick scan of your account
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5+ years of Google Ads experience
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Data-driven approach
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Tailored strategy for your business

Want to connect? Fill in the form on this page to get in touch or connect with me on LinkedIn. Write me in Dutch or English.

Connect with Anton 👋

Schedule a discovery call

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