Beryl Media is a webshop selling a wide range of consumer electronics. Are you looking for a new computer, television, or smartphone? With over 5000+ products in stock and a 4.9/5 customer rating, Beryl Media suits all your needs. The shop specializes in flexible payment methods such as installment payments, postpay, or payment with cryptocurrencies.
As a new webshop, the challenge was to grow the store in a fast-paced e-commerce landscape and highly competitive market within the consumer electronics vertical. Label Digital was involved early with the assignment to grow the webshop to its full potential.
Numbers of sales in first 6 months
Label Digital has built a conversion-driven funnel using Facebook, Instagram, and Google Search Ads. Growth accelerated rapidly in the first six months and continues to do so today.
The goal of Beryl Media is to become the number one webshop offering flexible payments. Therefore, our primary focus was on keywords related to the available payment options in combination with their product catalog. By doing in-depth keyword research and creating conversion-optimized Google Search & Shopping campaigns, we reached in-market consumers for Beryl Media and generated consistent sales.
We deployed a conversion-focused ads funnel on Facebook and Instagram using machine learning and highly relevant remarketing ads. We wanted to reach potential prospects by explaining Beryl Media’s payment options’ advantages and unique selling points. Furthermore, remarketing campaigns targeted people who browsed Beryl’s products but did not convert directly, giving them the last push to purchase.
Leon de Vries, Owner of Beryl Media
“Label Digital has exceeded expectations. How they contributed to ideas and carried out independent tests exceeded my expectations. We have collaborated with other online marketing organizations, but they did not deliver a well enough performance. The ability to complete a job and supplement it or ask critical questions is what we seek as a growing business. Because “what we think is right“ isn’t always right. Therefore, I can also say that marketing results are more often beyond expectations than below.”